Saturday, May 20, 2017

I Have Seen the Signing

It takes a lot of time and effort to plan a book signing, like the one with Adriana Trigiani this coming Sunday, July 30.  While we have had dozens of events over the years, as seen on the author signing sub-page, it doesn't ever get any easier.  Even with the two month notice, there will still be a lot of things to do.  Most importantly, we have to determine how many books to order and of which ones.  The last time she came here, we sold out fairly quickly of all or her books and had to re-order dozens more for her to sign book plates for later on.  Then we have to plan the advertising.  This is putting our current media schedule on hold until closer to the actual event.  Press releases are starting to be send out.  For her last event, we had people come as far away as Richmond, KY to Richmond, VA.  This time, with Booknotes being her only scheduled stop in Kentucky, we might have customers from even further away.  Still, the overwhelming majority were local last time.  We also have to re-arrange the store for traffic flow as well as any refreshments we will provide.  Not all of our signings are this elaborate, though.  It is just that with Adriana, we expect another huge crowd.  The line actually went out the door last time.  Running late today, so we will have to continue next time.  See you next week.

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